Seven Advantages of Cloud-Computing and Real Estate


Logan Paton | January 24, 2018

Behind all industry disruption there lies an unseen power. Think of the steam engine and the Industrial revolution, or binary code and early computing. Cloud computing is powering the wave of CRE tech disruption. Most real estate platforms now use the cloud in some capacity to deliver services. Around 80% of real estate’s top performers use the cloud to deliver client services. Take a look at cloud computing’s advantages, and the benefits for the real estate industry are clear.

1. Save Money

Cents makes sense. Using cloud-based infrastructure removes the need to maintain in-house hardware and the staff to support it. The platform providers administrate the infrastructure and the user still has instant access to what they need. According to NREI, “The industry is citing figures up to 30 percent when discussing the potential cuts in IT spending companies can achieve by no longer having to maintain in-house servers or the personnel to manage them.”

2. Stay Mobile

Most of the work in real estate work happens outside a traditional office space. The device doesn’t matter–smart phone, tablet, desktop–the cloud is always accessible, providing ultimate flexibility. Professionals manage their business whenever, wherever they want.

3. Better Data Tracking

Amongst the tech trends revolutionizing commercial real estate, big data has incredible implications for how real estate professionals work. Cloud-computing is essential to process the vast sums of data.

For instance, cloud-computing for marketing platforms offers data tracking. Brokerages know who is opening emails and the links they are clicking on. Real estate professionals can see which properties are generating the most buzz.

4. Increase Productivity

Real estate agents stay busy, but is that “busy” always productive? With cloud’s 24/7 access, agents can design marketing campaigns over coffee between client meetings. Or, they can finish their accounting work at home at the end of the day.

The cloud further allows agents to go completely paperless without losing their knowledge base. They can show detailed information to clients while on the spot at showings and quickly look up the answers to their questions.

5. Scalability

Cloud-backed services easily grow as teams scale up. Rather than adding infrastructure, simply modify the subscription as needed to meet the brokerage needs. Upgrading service can be done with a few clicks rather than waiting days.

6. Security

Every business must address cybersecurity concerns. Systems may be increasingly complex, but hackers, malware, and disgruntled employees will continue to threaten data security. Cloud providers take information privacy seriously. Most have added encryptions beyond a corporate firewall to protect vital data.

7. Continuous Service

Unexpected disasters happen. An office can burn down overnight, or a flood can wipe out hard drives. Cloud computing digitally saves vital documents. Businesses can continue offering services as long as there is operational power or signal. Cloud services help employees work remotely or temporarily relocate with as minimal disruption as possible.

The advantages behind the cloud are the reason why more and more CRE tech is cloud-driven. As evidenced, cloud computing enhances the real estate industry by increasing productivity and saving money. It’s secure and backs up the vital processes to any business. We look forward to discovering new applications across the industry as the cloud grows.


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