Could Big Data Unlock Big Real Estate Commissions?


Logan Paton | May 25, 2018

Big data is the “in” thing for real estate technology. For all the talk of its benefits and various applications, what real estate agents and brokers really want from big data is to improve their bottom line. That’s accomplished by either, a) more deals, or, b) bigger deals. How can big data play a role in improving commissions?

Targeted Marketing

Marketing is one of the big real estate expenses. Here, big data improves your return on investment and reduces marketing expenses. Through predictive analytics, big data can identify a real estate agent’s contacts or prospects most likely to sell, lease up, or buy in the next year. Stop wasting your money mass-advertising communities or email lists. Focus efforts, spend less, and win more deals all thanks to big data.

Better Data on Pricing

Listing the property for right price attracts buyers and closes contracts quicker. Agents know cultivating a reputation as a closer attracts more deals. Additionally, having the right price for a property helps target its marketing to qualified prospective buyers. Big data provides a better understanding of neighborhood comparables, trends, and sale prices. This information informs agents on target list prices most likely to close the deal.  

Better Neighborhood Insights

Beat your competition to the next great trend. Track your searches to see what neighborhoods gaining interest or what features are in vogue. Nothing says “industry leader” than being on the ground floor of a new development or up-and-coming area.

Reducing Investment Risk

While no real estate project is ever a sure thing, we can use big data and predictive analytics to reduce the risk for clients. This information helps pinpoint the right development opportunities for lots and buildings. Predictive analytics forecast which business would suit a particular retail center best or where a new mixed-use development could attract the right tenant mix to fill the ground floor. Each successful development is a win for you and attracts more business from that investor or developer in the future.

Efficient Workflow

Turn big data internal. Through daily activity tracking, you can identify which practices are most likely to close a deal. See how you spend your days and if this is truly an efficient use of your hours. Additionally, big data reveals the entire deal pipeline, including email marketing, cold calling, and client meetings, to identify practices that work to close deals. Stop wasting time on activities that don’t generate deals and more time on those that will boost your commissions.

Big data is how the modern real estate agent reduces their expenses and wins more business. The insights provided by the predictive analytics prove to your clients that you know your stuff. When clients are confident in your work, they will continue doing business with you and recommending you to their partners. More deals means more commissions.


This was originally posted on CRE//Tech. Click here to see the post on their website.

Share This Article

Subscribe to our weekly updates!

Ready to get started?