A lot of people have ideas for mobile apps. While having an idea might be relatively common, taking it through the mobile web app development process and getting the app on people’s phones is far less common. Just building the application will take work, and then you still have to get people to download and use it.
Taking an idea for an app from concept to reality is a process. In this guide, you will learn about the different steps that you will need to take if you want to develop your mobile product and get consumers to use it.
Develop a Business Model for the App
Before you can move on to designing and developing your mobile app, you have to nail down a few points about what it is going to be.
What type of app do you want to build?
What is your target audience?
Will the target audience be interested?
What operating system will you develop the application for?
If the app is for an existing business, how is it going to complement the existing business model?
To sort out some of these points, you will need to do some market research. Things like surveys and focus groups can provide insights into your target audience. You could also contact people through social media to learn about their interests and whether they would want or have a need to use the mobile app that you plan to develop.
Beyond researching the audience for your application, you will also want to look at some industry trends. Find out whether there are other mobile products like the one you plan to build. Look for ways that you could set your offering apart. Are there any ways that your app could improve upon those that are already available?
Your research might also help you decide which operating system to build for. If you find that your target consumers largely prefer iOS over Android, this could be an indication that you should focus your efforts on that platform.
Getting Your Ideas on Paper and Early Prototyping
Once some of the ideas start to come together, it’s time to start getting things down on paper. This can be ideas about how the app will work, how it will look, the primary audience being targeted, and sketches of screens and features. Keep the consumer at the front of your mind, and always think about the user experience when developing these ideas.
With some of your early ideas on paper, you can then move on to early prototyping. To do this, you are going to need to find a prototyping tool that allows you to make mockups and wireframes with little effort. You also want one that has features that allow for easy collaboration between team members. As a recommendation, you could look for prototyping tools like Fluid UI, Pop App, Invision App and Marvel App.
Find a Development Partner
You’ve built some mockups and wireframes, but now it is time to take the app from design to development. If you already know how to write an app, then you might be able to handle the development on your own. However, even if you do know how to make a mobile app, it can help to have an experienced developer on your side.
Finding the right mobile app development agency is crucial. Almost any person can claim to be an app developer, but you’ll find some significant differences in the areas of skill, experience, and support.
As a point, you should look for a development agency that has a good portfolio of past work. You should also ask them about the process that they would follow in developing your mobile product. You want a developer that you are going to be able to collaborate with, and one that has a genuine interest in developing your application.
A good developer will guide you through the process of building your mobile app. They might take your prototype and perform some testing. They should have ideas of how to make the product better, and they might even want to conduct some market testing to see how well a small number of people respond to early versions of the app.
Marketing Your App
After you have made it through the development stage, you should have a finished version of the mobile app. This version is ready to meet the broader public, but people are not going to use it if they don’t know about it. If you are looking to raise awareness, using things like social media and email marketing can be great for introducing your application to consumers.
In addition to spreading the word through social media and email, you should also optimize your app for the app stores. Using a keyword in the title of your app could help you achieve a better ranking in search results. You also want to have a good description that highlights the features and benefits of the app.
Getting your mobile app built and on the market can be a long process, but it is not the end. Even after the product is launched, you should be looking for ways that you can make it better.
To do this, you should solicit user feedback. Once it is out in the real world, the users are the first people that are going to see ways for improving the performance of the app or the user experience.